Young people 15-19 years old
What appeals to them?
Less words more images
Short and direct
Modern theme
They have low income so they want to know how affordable it will be eg transport options
If young people aren't hooked in the first few seconds of the video they will probably stop paying attention and move onto something else.
Parents of teenagers
What appeals to them?
They want to see the facilities and courses that Sunderland College has because they want to give the best opportunity to their child.
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